SERVICES:

Branding and Website Design

PROJECT DETAILS:

Jenn Landers, the creative force behind Creo Copywriting, is on a mission to help businesses connect with their audience through compelling storytelling and creating lasting connections. Her business helps transform marketing strategies into compelling words and help businesses make their mark on the world. I was tasked with creating a brand identity that reflected her passion for words and her ability to transform ideas into action.

Joy and playful are two words that come to mind when I think of Jenn. The goal was to insert the energy she gives off into her branding and create something that reflects her and attracts her ideal client. I also wanted to create branding that positions her, as the expert that she is, in her field. That’s how we landed on an identity that is confident yet playful.

To capture the true essence of Creo Copywriting, we opted for bold and energetic visuals. We used strong blues and a bright orange to exude confidence. The vibrant colour palette and playful, bold typography reflect Jenn's fantastic personality and her commitment to delivering high-quality work. I got to play off of her old logo which was a lightbulb. Instead of being so literal (creo means creative in Latin), I created light rays around the first C within the logo. We carried playful shapes throughout her branding and website to tie everything together and create a consistent look in all of her brand collateral.

The website, designed to complement the brand identity, is both visually appealing and user-friendly. We focused on creating a clean and minimal layout that highlights Jenn's expertise and showcases her portfolio of work. It also lays out the steps and instructions on the ease of working with her. The website also includes a blog where Jenn shares valuable insights and tips on copywriting , content marketing, and helpful businsess tips and tricks.

By combining strategic branding with compelling design, we have helped Creo Copywriting establish a strong online presence and attract a loyal following.